outbound to inbound leads Transformation
Roofriendly relied on direct mail and face to face lead generation pre-covid, since then their lead generation process has shifted to primarily digital...
what we discovered
During our initial discovery phase we identified the following challenges & priorities:
Challenges - At the start of Covid Roofriendly had little to 0 leads come from the internet. They relied on flyers, canvassing and word of mouth, which meant they were caught in a difficult position and unable to use traditional methods from March 2020. We spoke in June 2020 to help them find new ways to generate leads and grow brand awareness.
Priorities - Get leads for the sales team fast for them to convert and ensure overheads can be covered
Main Goals -
1. Get leads fast & generate more revenue and profit
2. New SEO friendly website
what we delivered
Results & Examples of Work
ROAS (return on ad spend) :
All in all a very positive return
Clifford Jones - MANAGING DIRECTOR
Warren sold £2005, Wyse sold £8200, Harebrown sold £4200, Lowles sold £18200 Honour sold £6000 Stenning sold, £1500 Goddard sold £2750 Pearce (from fb campaign last year) sold £5720. Not sure if these fb or google etc but they’ve all come through via media/website. All in all a very positive return. And still some more to visit.