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outbound to inbound leads Transformation

Roofriendly relied on direct mail and face to face lead generation pre-covid, since then their lead generation process has shifted to primarily digital...

what we discovered

During our initial discovery phase we identified the following challenges & priorities:

Challenges - At the start of Covid Roofriendly had little to 0 leads come from the internet. They relied on flyers, canvassing and word of mouth, which meant they were caught in a difficult position and unable to use traditional methods from March 2020. We spoke in June 2020 to help them find new ways to generate leads and grow brand awareness.
Priorities - Get leads for the sales team fast for them to convert and ensure overheads can be covered
Main Goals
1. Get leads fast & generate more revenue and profit
2. New SEO friendly website

what we delivered

Results & Examples of Work 

Since June 2020 Roofriendly have been running Facebook and Instragram ads with great results. The above results are from Jan to July 2022. Getting leads is only half the job and Roofriendly have an excellent conversion rate of approx. 60% which as you can see on the dashboard equates to the above results. These results do not take into account any leads generated from website SEO or leads generated directly as a result of advertising

LEADS GENERATED:

ROAS (return on ad spend) :

450+

35x

All in all a very positive return

Clifford Jones - MANAGING DIRECTOR

Warren sold £2005, Wyse sold £8200, Harebrown sold £4200, Lowles sold £18200 Honour sold £6000 Stenning sold, £1500 Goddard sold £2750 Pearce (from fb campaign last year) sold £5720. Not sure if these fb or google etc but they’ve all come through via media/website. All in all a very positive return. And still some more to visit.

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